Consi
Website developed in multiple iterations for Consi, the first Italian financial gym, with the goal of making financial education accessible and turning visitors into app users.
Overview
Consi is a startup that brings financial education outside traditional channels, with a direct approach and no conflicts of interest: no products to sell, no commissions, just a simulator to test your financial choices in a safe environment and a real educator available. We developed the website starting from the home page, and over time the project evolved along with the product: after a few months we delivered a second version of the home page, followed by the dedicated team page.
The problem
Communicating a financial service without looking like one of the many commission-driven players is a positioning challenge before it is a design one. The website had to make it immediately clear what makes Consi different: a simulator with no real trading, a transparent revenue model, and an educator instead of a salesperson. It also had to do this with simple language, far from technical jargon that pushes away people who do not feel like finance experts. As the project grew, the website had to grow as well: the first version made room for a more mature structure, able to better communicate the product and the team behind Consi.
The solution
We built a direct home page that uses the same tone as the product: clear, honest, and free of technical jargon. The sections guide visitors from the problem - the perception that finance is only for a few, or that advisors always profit from it - to how the simulator works, and finally to the reasons to trust Consi, from the transparent revenue model to the link with the Social Innovation Teams community. After the first months, we supported the client with a second home page iteration and the team page, continuing to evolve the website as the project grew.
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