Marascorp
A branding system designed to give visual consistency to all side projects of a developer, applied to the launch of his first SaaS, JobFinder.
Overview
Mirko is a developer who regularly launches side projects and SaaS products, and came to me to build a brand that could support all his future projects, not just one. The goal was to create a coherent system (colors, typography, tone) to apply every time he decides to validate a new idea, without starting from scratch at each launch. The first project where we applied this system was JobFinder, a SaaS built to help freelancers and developers find clients.
The problem
Mirko launched side projects frequently, but every time the visual identity changed: nothing connected them, and nothing made the person behind them recognizable. The risk was staying invisible over time, restarting from zero in reputation building each time. What was needed was an umbrella brand, solid enough to communicate reliability and technical expertise, but flexible enough to adapt to different products.
The solution
We built Marascorp as a modular branding system inspired by cloud and SaaS aesthetics: a geometric structure that communicates reliability, scalability and precision, designed to grow with the products he launches. Once logo, palette, typography and tone of voice were defined, we collected everything into a brand book usable for any future project. The first proving ground was JobFinder: the landing page translates Marascorp's identity into a conversion-oriented page, with a clear problem, a product demo and pricing plans designed to lead visitors to try the service for free.
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